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Archive for the ‘Dodge’ Category

The pickup market is among the most stagnant and resistant to change of any segment in the automotive arena. So when a new pickup has the fortitude to question established practices, it deserves to be recognized. The new half-ton Dodge Ram is that truck.

Cutting against the unquestioned trend of ever-more-ludicrous towing figures, towering "in-your-face" grilles, and absurdly jacked-up ride heights, Dodge engineers stepped back from the mindless braggadocio to create a vehicle that actually works smarter. Throwing out years of accepted wisdom, they scrapped the antediluvian leaf springs in favor of a well-located coil-sprung rear axle, dramatically improving the pickup’s ride quality. They retreated from the cartoonish styling and instead shaped their truck in the wind tunnel, and consequently it uses less fuel. They also at long last addressed the issue of covered, secure cargo storage - which other makers of full-size trucks had consigned their buyers to add themselves or do without - and created the hugely innovative RamBox in-bedside storage compartments. Apparently also questioning the notion that a noisy truck is somehow acceptable where a noisy car is not, Dodge created a Ram that is astonishingly quiet to drive (although we are glad to still hear the Hemi V-8’s distinct burble at start-up). In the suddenly competitive domain of interiors, the Ram sets the standard by living up to the radical idea that the cabin of a $40,000 truck should be as nice as that of a $40,000 car.

In all these changes, the Ram often had to go not just against its competitors, but also its own history. It surely was not easy. The Dodge Ram has gone from meathead to egghead, adding brains to its brawn. As a result, it surges to the front of the pack as the most livable yet still highly capable big pickup in the land.

You could try it right here and right now.  This would likely result in (A) unwanted attention from the constabulary and/or (B) unwanted mayhem and carnage.  Another choice is to head to the UK where it is perfectly fine to drive on the wrong side of the road.  Better yet, grab an Orange Dodge Challenger SRT8 and hang on!  If you don’t have the time/money/lack of good sense to do that just watch this very cool video from the gang at Fifth Gear.